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Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

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Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Linda Civitello

This book is about the Hundred Years War of food business, how a mid-nineteenth century American invention, baking powder, replaced yeast as a leavening agent and created a culinary revolution as profound as the use of yeast thousands of years ago. Before government regulation, the force controlling the market was not a visible or invisible hand, but advertising sleight of hand. Four companies—Rumford, Royal, Calumet, and Clabber Girl—fought advertising, trade, ...Read more

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