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The Gospel of SustainabilityMedia, Market, and LOHAS$
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Monica M. Emerich

Print publication date: 2011

Print ISBN-13: 9780252036422

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252036422.001.0001

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The Business of Consciousness

The Business of Consciousness

(p.1) Introduction The Business of Consciousness
The Gospel of Sustainability

Monica M. Emerich

University of Illinois Press

This introductory chapter begins by discussing the international marketplace known as Lifestyles of Health and Sustainability or LOHAS for short. Created by two market organizations and embraced by the entities that it seeks to describe as a way to reorder the marketplace for alternative, natural, and environmentally friendly goods and services, LOHAS continues to take shape through market and media through various “texts.” Texts refer to the commodities, advertising, events, regulatory policies, marketing efforts, market organizations, lectures, conversations, and agencies that align with the term. The remainder of the chapter describes the methodology and terminology used in this book, followed by an overview of the subsequent chapters.

Keywords:   international marketplace, Lifestyles of Health and Sustainability, LOHAS, consciousness, spirituality

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