Jump to ContentJump to Main Navigation
The Gospel of SustainabilityMedia, Market, and LOHAS$
Users without a subscription are not able to see the full content.

Monica M. Emerich

Print publication date: 2011

Print ISBN-13: 9780252036422

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252036422.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in ISO for personal use (for details see http://www.universitypressscholarship.com/page/privacy-policy).date: 23 July 2018

LOHAS, Social Reform, and Good Capitalism

LOHAS, Social Reform, and Good Capitalism

(p.102) 5. LOHAS, Social Reform, and Good Capitalism
The Gospel of Sustainability

Monica M. Emerich

University of Illinois Press

This chapter takes up with the healed self, the newly “conscious” change-agent, now interpellated as global “citizen” as he and she move from inner work to externalized work in the world. It focuses on social reform and the idea of “good capitalism” in LOHAS narratives. Capitalism must be exonerated in LOHAS culture, and to do so means that certain perceptions and practices that have been treated as economic and cultural axioms need to be reworked. LOHAS begins with the idea of success. The chapter investigates how the texts attempt to juggle a new meaning of success that entails doing with less—but better things—while still promoting the interests of capital. It historicizes LOHAS discourse to reveal how it is informed by various social movements including early American Christian Reform, the European Green Party of the 1960s, and the social movements occurring in the 1960s in the United States, including environmentalism, feminism, and civil rights.

Keywords:   capitalism, healed self, global citizen, social reform, Lifestyles of Health and Sustainability, LOHAS

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.