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The Gospel of SustainabilityMedia, Market, and LOHAS$
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Monica M. Emerich

Print publication date: 2011

Print ISBN-13: 9780252036422

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252036422.001.0001

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Toward an Integrative Spirituality of Sustainability

Toward an Integrative Spirituality of Sustainability

(p.187) Conclusion Toward an Integrative Spirituality of Sustainability
The Gospel of Sustainability

Monica M. Emerich

University of Illinois Press

This chapter proposes that LOHAS represents a “spirituality of sustainability,” an integrative and pragmatic ethical system that seeks to help participants overcome the dissonance of modern life that has failed, in many ways, to deliver the promised goods of happiness and security. LOHAS juggles an enormous variety and number of concerns facing people around the world. While the focus is on the expression of LOHAS in the United States, LOHAS is a global phenomenon and that there is little doubt that LOHAS will express differently in different societies and cultures. For now, those necessary investigations must wait for other minds.

Keywords:   Lifestyles of Health and Sustainability, LOHAS, spirituality, sustainability

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