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Global Masculinities and Manhood$
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Ronald L Jackson and Murali Balaji

Print publication date: 2011

Print ISBN-13: 9780252036514

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252036514.001.0001

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Postcolonial Masculinity and Commodity Culture in Kenya

Postcolonial Masculinity and Commodity Culture in Kenya

(p.124) 5 Postcolonial Masculinity and Commodity Culture in Kenya
Global Masculinities and Manhood

Mich Nyawalo

University of Illinois Press

The chapter conducts a sociopolitical analysis of the various symbols of masculinity and political power that have been internalized within Kenyan society by asking the following questions: How have conceptions of masculinity and power been constructed in today's Kenyan society and how (or why) have they “evolved” from their traditional manifestations? What role does the Kenyan and Western media play in constructing new perceptions of manhood and power? And finally, how do these new perceptions participate in the autopoietic economic world system to which Kenya belongs? The chapter answers these questions by first focusing on the multiple facets and definitions of power (both at the macro and micro level) that are manifested in neocolonial societies, before analyzing the ways in which they are represented in the Kenyan media and internalized by the society at large.

Keywords:   Kenyan masculinity, Kenyan society, political power, Western media, manhood, neocolonial societies

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