Jump to ContentJump to Main Navigation
Obama, Clinton, PalinMaking History in Election 2008$
Users without a subscription are not able to see the full content.

Liette Gidlow

Print publication date: 2011

Print ISBN-13: 9780252036606

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252036606.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in ISO for personal use (for details see http://www.universitypressscholarship.com/page/privacy-policy).date: 21 July 2018

Populist Currents in the 2008 Presidential Campaign

Populist Currents in the 2008 Presidential Campaign

(p.105) Chapter 8 Populist Currents in the 2008 Presidential Campaign
Obama, Clinton, Palin

Ronald P. Formisano

University of Illinois Press

This chapter highlights the populist strains in the 2008 campaigns and connects them to the nation's long history of politics “for the people.” When “Joe the Plumber” heckled Obama in Toledo, when Clinton hoisted a brew at a bar in Indiana, when Palin proudly introduced herself to the nation as a “hockey mom,” they were participating in a tradition of populist electoral appeals that can be traced back to the Whig Party's “Log Cabin and Hard Cider” campaign of 1840. Though populist campaigning took a digital turn in 2008 with the emergence of campaigning via interactive digital communications technologies, this chapter concludes that, as in the past, the populist rhetoric of the 2008 campaigns often had very little to do with policies that promoted the greatest good for the greatest number.

Keywords:   2008 presidential campaign, populist electoral appeals, digital communications technologies, populist rhetoric, digital campaigning, populist campaigning

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.