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Saving the World
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Saving the World: A Brief History of Communication for Development and Social Change

Emile G. McAnany

Abstract

Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as the author's own personal experiences in the field, this book builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. Summarizing the history of the field of communication for development from Harry S. Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals, the book argues that the communication field can renew its role in development by recognizin ... More

Keywords: development, technology, social change, social entrepreneurship, Millennium Development Goals, Marshall Plan, development aid, communication for development

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780252036774
Published to Illinois Scholarship Online: April 2017 DOI:10.5406/illinois/9780252036774.001.0001

Authors

Affiliations are at time of print publication.

Emile G. McAnany, author
Santa Clara University