Contents
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“A War Message in Every Ad” “A War Message in Every Ad”
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Conflicting Impulses: The VD Controversy Conflicting Impulses: The VD Controversy
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Maintaining Discipline with an Eye on the Prize Maintaining Discipline with an Eye on the Prize
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Conclusion Conclusion
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6 The Increasing Role of the War Advertising Council
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Published:November 2012
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Abstract
This chapter details the Council’s activities throughout 1944. It studies how individual advertisers were coached to stay on course, sacrificing money, resources, and some of their creative independence to streamline the government’s campaigns and make the Council a success. Most of the government’s requests were for help with noncontroversial campaigns, which meant there was little chance that participating advertisers might arouse public resentment. But this was not always easy, especially when commercial concerns clashed with patriotic goals—a fact driven home by a highly controversial anti-venereal disease campaign. With this campaign, the Council found itself awkwardly in the middle of its obligations to the Office of War Information and the need to protect individual advertisers’ self-interest.
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