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Advertising at War
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Advertising at War: Business, Consumers, and Government in the 1940s

Inger L. Stole

Abstract

This book challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. The book suggests that the war experience (World War II), even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation’s cultural firmament. Using archival sources, newspapers accounts, and trade publications, the book demonstrates that the postwa ... More

Keywords: advertising industry, United States, 1938, Wheeler-Lea Amendment, Federal Trade Commission Act, war experience

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780252037122
Published to Illinois Scholarship Online: April 2017 DOI:10.5406/illinois/9780252037122.001.0001

Authors

Affiliations are at time of print publication.

Inger L. Stole, author
University of Illinois