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The Rise of the National Basketball Association
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The Rise of the National Basketball Association

David George Surdam

Abstract

Today's National Basketball Association commands millions of spectators worldwide, and its many franchises are worth hundreds of millions of dollars. But the league wasn't always so successful or glamorous: in the 1940s and 1950s, the NBA and its predecessor, the Basketball Association of America, were scrambling to attract fans. Teams frequently played in dingy gymnasiums, players traveled as best they could, and their paychecks could bounce higher than a basketball. How did the NBA evolve from an obscure organization facing financial losses to a successful fledgling sports enterprise by 1960 ... More

Keywords: National Basketball Association, NBA, Basketball Association of America, televised sports, Bill Russell, Elgin Baylor, Wilt Chamberlain, Oscar Robertson

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780252037139
Published to Illinois Scholarship Online: April 2017 DOI:10.5406/illinois/9780252037139.001.0001

Authors

Affiliations are at time of print publication.

David George Surdam, author
University of Northern Iowa