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Exporting Perilous PaulinePearl White and the Serial Film Craze$
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Marina Dahlquist

Print publication date: 2013

Print ISBN-13: 9780252037689

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037689.001.0001

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Introduction

Introduction

Why Pearl?

Chapter:
(p.1) Introduction
Source:
Exporting Perilous Pauline
Author(s):

Marina Dahlquist

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252037689.003.0001

This book explores the historiographic importance, narrative patterns, marketing, and cultural reception of the serial genre through a wider contextualization of the serial phenomenon and its fearless female heroines led by Pearl White, who plays the title character in The Perils of Pauline. It investigates the complexities of Pearl White's performance and the overall cultural power of serial queens in many markets at a critical historical juncture in the history of cinema. It examines how the serial film became part of a rethinking of production strategies, distribution and advertising patterns, and fan culture. It also considers the American film industry's expansion on the international market, fueled in large part by the profitable serial format, along with the serial craze's international impact. The book suggests that American serial films are an illustration of both globalization and an accompanying hegemonic practice of Hollywood cinema and the vicissitudes of glocalization.

Keywords:   marketing, cultural reception, serial genre, female heroines, Pearl White, The Perils of Pauline, serial queens, American serial films, globalization, glocalization

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