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Exporting Perilous PaulinePearl White and the Serial Film Craze$
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Marina Dahlquist

Print publication date: 2013

Print ISBN-13: 9780252037689

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037689.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in ISO for personal use (for details see http://www.universitypressscholarship.com/page/privacy-policy).date: 18 January 2018

Changing Views and Perspectives

Changing Views and Perspectives

Translating Pearl White’s American Adventures in Wartime France

Chapter:
(p.25) Chapter 1 Changing Views and Perspectives
Source:
Exporting Perilous Pauline
Author(s):

Rudmer Canjels

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252037689.003.0002

This chapter examines Pearl White's serials in France and the transformations made in tailoring them to the local French setting during World War I. It first provides an overview of the glocalization of American serial films in France before discussing two of Pearl White's serials, Les Mystères de New-York and The House of Hate (La Maison de la haine). It then considers the marketing adaptations and marketing tie-ins of the serials for the French market, along with the incorporation of anti-German propaganda in their French novelizations. In shows that the adaptation not only aligned promotional material or changing intertitles to accommodate viewership, but also, under the stress of war, localization transformed a supposedly national body of “foreign” films into a highly flexible transnational film form. The chapter also explains how Pearl White's love for France that was often made apparent in her serials boosted the French admiration of her.

Keywords:   glocalization, Pearl White, France, World War I, American serial films, Les Mystères de New-York, The House of Hate, marketing adaptations, marketing tie-ins, anti-German propaganda

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