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Remake, RemodelWomen's Magazines in the Digital Age$
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Brooke Erin Duffy

Print publication date: 2013

Print ISBN-13: 9780252037962

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037962.001.0001

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Transforming the Magazine

Transforming the Magazine

From Print to Bits

(p.37) 2 Transforming the Magazine
Remake, Remodel

Brooke Erin Duffy

University of Illinois Press

This chapter examines the changes taking place in the economies, technologies, and markets of women's magazines in the late twentieth century by focusing on three publishers: Hearst Magazines, Condé Nast, and Time, Inc. Although each of these companies produces several women's fashion, beauty, and/or service titles, their organizational structures are becoming quite varied as they reorient departments, positions, and routines to address contemporary industry challenges. The chapter considers the extent to which changes in the magazine industry can be ascribed exclusively to digital innovations, whether such changes are being felt evenly across the industry, and how they have created a perfect storm that has opened up the question of “what is a magazine?” It also discusses the ways that Condé Nast, Time, and Hearst are addressing the challenges of digitization. The chapter shows that women's magazine companies venture into online and digital spaces as part of their concentrated efforts to resuscitate their magazine titles.

Keywords:   women's magazines, Hearst Magazines, Condé Nast, Time, magazine industry, digital innovations, digitization

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