New Positions, Routines, and Gender Roles
This chapter examines how convergence-related transformations are redefining what it means to be a magazine producer and how this differentiates those who work in magazine production from other individuals, organizations, and industries involved in the production of culture. It considers how these changes are leading to increased demands on workers, interorganizational tensions, and a professional culture that tends to favor certain types of people. It also explores whether this emergent professional culture has the potential to reproduce gender hierarchies and other social inequalities. The chapter suggests that the concurrent trends of multi-skilled labor and consumer co-creative practices in the digital age have resulted in a further deprofessionalization of roles and positions within women's magazines. However, the effects of this deprofessionalization are being felt unevenly across the industry, and decision-making power is firmly locked into traditional organizational hierarchies.
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