Jump to ContentJump to Main Navigation
Remake, RemodelWomen's Magazines in the Digital Age$
Users without a subscription are not able to see the full content.

Brooke Erin Duffy

Print publication date: 2013

Print ISBN-13: 9780252037962

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037962.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in ISO for personal use (for details see http://www.universitypressscholarship.com/page/privacy-policy).date: 14 December 2017

Conclusion

Conclusion

Remaking the Magazine

Chapter:
(p.135) Conclusion
Source:
Remake, Remodel
Author(s):

Brooke Erin Duffy

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252037962.003.0008

This concluding chapter returns to the guiding question “What is a magazine?” used by the book to explore the industry transformations associated with digitization and participatory culture by revisiting the concepts of organizational identity, professional identity, and gendered identity. It also discusses the many different ways in which contemporary producers of women's magazines are redefining their processes and products. It shows that the evolution from magazine as object to magazine as brand represents a conundrum for magazine publishers as they struggle to reach a consensus about “who we are as an organization.” While contemporary threats to the magazine industry are very real, the chapter argues that the actual shifts taking place are much more nuanced than universal accounts about media convergence suggest. As some traditional media boundaries collapse, others are being remade to preserve historical and cultural identity articulations.

Keywords:   digitization, participatory culture, organizational identity, professional identity, gendered identity, women's magazines, magazine publishers, magazine industry, media convergence

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.