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Eating Her Curries and KwayA Cultural History of Food in Singapore$
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Nicole Tarulevicz

Print publication date: 2013

Print ISBN-13: 9780252038099

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252038099.001.0001

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Picked in Their Fresh Young Prime

Picked in Their Fresh Young Prime

(p.116) 7 Picked in Their Fresh Young Prime
Eating Her Curries and Kway

Nicole Tarulevicz

University of Illinois Press

This chapter focuses on food-related advertising. In the case of food advertising, the absence of local products is a direct consequence of the fact that the country is not able to produce its own food and water. For many postcolonial societies, buying local goods was a way to express a fledgling national identity and support the economy. Given the impossibility of doing so and the geographical limitations of Singapore, an alternative form of economic nationalism was instituted. It was, then, the consumption of foreign goods that formed the basis of nationalism. Food advertising is thus intimately bound with foreignness. The obvious foreignness of the foods purchased and the preparation techniques used have continued from the colonial period to the contemporary, made possible—and upheld—by Singapore's status as a port city.

Keywords:   food advertising, local products, national identity, foreign goods, foreignness, port city

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