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Keepers of the FlameNFL Films and the Rise of Sports Media$
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Travis Vogan

Print publication date: 2014

Print ISBN-13: 9780252038389

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252038389.001.0001

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The Persistence and Obsolescence of NFL Films

(p.175) Conclusion
Keepers of the Flame

Travis Vogan

University of Illinois Press

This concluding chapter examines the continued presence of NFL Films' traditional practices—and the values they deliver—at a time when the National Football League (NFL) evidences less support for programming that displays these conventions. Despite its decreased importance to the contemporary league, the cultural and aesthetic significance of NFL Films productions exceeds the realm of pro football and even sports media. Despite their increased scarcity on venues like ESPN and NFL Network, NFL Films' traditional aesthetic practices and the values they convey circulate independently of the company's depictions of pro football. It is now virtually impossible to watch TV for very long during the football season without witnessing at least one commercial that evokes NFL Films' conventions. This chapter discusses the legacy of NFL Films, including the establishment of a league-owned media infrastructure upon which the NFL continues to expand and that all other major sports organizations have since emulated, along with the creation of a framework from which contemporary sports television developed its formal practices and enhanced its presence on the medium.

Keywords:   pro football, NFL Films, National Football League, sports media, ESPN, NFL Network, sports television

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