The Persistence and Obsolescence of NFL Films
This concluding chapter examines the continued presence of NFL Films' traditional practices—and the values they deliver—at a time when the National Football League (NFL) evidences less support for programming that displays these conventions. Despite its decreased importance to the contemporary league, the cultural and aesthetic significance of NFL Films productions exceeds the realm of pro football and even sports media. Despite their increased scarcity on venues like ESPN and NFL Network, NFL Films' traditional aesthetic practices and the values they convey circulate independently of the company's depictions of pro football. It is now virtually impossible to watch TV for very long during the football season without witnessing at least one commercial that evokes NFL Films' conventions. This chapter discusses the legacy of NFL Films, including the establishment of a league-owned media infrastructure upon which the NFL continues to expand and that all other major sports organizations have since emulated, along with the creation of a framework from which contemporary sports television developed its formal practices and enhanced its presence on the medium.
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