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Virtual HomelandsIndian Immigrants and Online Cultures in the United States$
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Madhavi Mallapragada

Print publication date: 2014

Print ISBN-13: 9780252038631

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252038631.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in ISO for personal use (for details see www.illinois.universitypressscholarship.com/page/privacy-policy).date: 21 November 2018

Homepage Nationalisms

Homepage Nationalisms

Silicon Indians and Curry Codes

Chapter:
(p.21) Chapter One Homepage Nationalisms
Source:
Virtual Homelands
Author(s):

Madhavi Mallapragada

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252038631.003.0002

This chapter interrogates the so-called “problematic of homepage nationalisms” in analyses of online media. It argues that the problematic is produced through normative ideas about online media as “global” (which all too often is synonymous with “American”) technologies and cultural nationalism as a quintessentially immigrant or diasporic concern. It examines the politics underwriting the categorization of the global Web and digital diasporas, and links it to the continued undertheorization of “home” in home pages. Using the example of curry as a metaphor for the presence of Indian immigrants in the American software industry, the chapter demonstrates how reading race in narratives that are ostensibly about transnational migration can illuminate the nuances of belonging or being an outsider in the immigrant experience. An interdisciplinary approach that engages the question of “home” at the intersections of race, class, and gender can therefore help redefine the equation between nation and diaspora in examinations of digital diasporas, and help pose the question of nation more purposefully in discussion of the global Web.

Keywords:   homepage nationalism, online media, digital diasporas, curry, Indian immigrants, Indian Americans, software industry, global Web

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