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Digital DepressionInformation Technology and Economic Crisis$
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Dan Schiller

Print publication date: 2014

Print ISBN-13: 9780252038761

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252038761.001.0001

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The Sponsor System Resurgent

The Sponsor System Resurgent

Chapter:
(p.125) Chapter 8 The Sponsor System Resurgent
Source:
Digital Depression
Author(s):

Dan Schiller

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252038761.003.0008

This chapter discusses the modernization of the sponsor system. It first considers how advertising sustained and deepened its role as a primary source of finance for digital services, even as it continued its voracious and uneven globalization. It then examines how advertisers accelerated their drive to revamp communications commodity chains, along with issues that arose from Google's entanglement in a larger set of commercial relationships and its impact on the political economy of the commodity chain within which search is embedded. The chapter also looks at the politics of privacy, with particular emphasis on the case of Edward Snowden, the internet as an engine of surveillance, and the debate over personal information that pitted big advertisers, network operators, internet intermediaries, and media conglomerates against popular will.

Keywords:   sponsor system, advertising, commodity chains, Google, privacy, personal information, Edward Snowden, surveillance, Internet, internet intermediaries

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