Jump to ContentJump to Main Navigation
Changing the PlaybookHow Power, Profit, and Politics Transformed College Sports$
Users without a subscription are not able to see the full content.

Howard P. Chudacoff

Print publication date: 2015

Print ISBN-13: 9780252039782

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039782.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in ISO for personal use (for details see http://www.universitypressscholarship.com/page/privacy-policy).date: 19 August 2018

The M Connection: Media and Money

The M Connection: Media and Money

Chapter:
(p.125) 7 The M Connection: Media and Money
Source:
Changing the Playbook
Author(s):

Howard P. Chudacoff

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252039782.003.0008

This chapter discusses how athletic budgets have spun out of control and created an athletic–academic divide that troubles observers both inside and outside the academy. Those who oversee college sports, from coaches to athletic directors to presidents, harbor a three-pronged motivation that prevents them from reversing the tide: (1) they want more money so they can spend more; (2) they need more money because their competition is getting more; and (3) they are caught in a spiral where they need money because they think it will enable them to win, and they need to win because they think success on the field is going to bring more money. Media exposure is one means to these ends. While the big money that flows into athletic departments from television provokes resentment from the academic side, those in athletics who bask in the limelight of an adored sport exude an attitude that is simultaneously cynical and realistic.

Keywords:   American college sports, athletic budgets, television, media exposure, athletic departments

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.