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Making the News PopularMobilizing U.S. News Audiences$
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Anthony M. Nadler

Print publication date: 2016

Print ISBN-13: 9780252040146

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252040146.001.0001

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The Cable News Wars

The Cable News Wars

Another Approach to Popularizing Commercial News

Chapter:
(p.83) Chapter 3 The Cable News Wars
Source:
Making the News Popular
Author(s):

Anthony M. Nadler

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252040146.003.0004

This chapter focuses on cable news. For more than a decade, CNN spread to cable systems across the United States with no major competitors. Yet what is commonly thought of as “cable news” today—as a distinct genre or style of news storytelling—did not start to fully emerge until Fox News and MSNBC launched in 1996, beginning the “cable news wars.” Most of the distinctive characteristics associated with cable news, wherein it started to break away from high-modern conventions, evolved after 1996. The competition led to an atmosphere with each outlet fighting first for ratings, while CNN had initially put at least as much emphasis on fighting for its respectability as a news outlet.

Keywords:   cable news, CNN, U.S. cable systems, news storytelling, Fox News, MSNBC, cable news wars, high-modern conventions

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