The Rise and Fall of Olympic Amateurism
The Rise and Fall of Olympic Amateurism
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Abstract
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. The book analyzes how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the book examines how an elite—white, wealthy, often Anglo-Saxon—controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. The book traces professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As the book shows, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. This is the first book-length examination of the movement's foundational ideal.
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Front Matter
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Introduction
Matthew P. Llewellyn andJohn Gleaves
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1
The Anatomy of Olympic Amateurism
Matthew P. Llewellyn andJohn Gleaves
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2
A Universal Dilemma
Matthew P. Llewellyn andJohn Gleaves
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3
The Rise of the Shamateur
Matthew P. Llewellyn andJohn Gleaves
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4
“Ambassadors in Tracksuits”
Matthew P. Llewellyn andJohn Gleaves
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5
The Amateur Apostle and the Cold War Games
Matthew P. Llewellyn andJohn Gleaves
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6
The Global Games and the Intransigent Dictator
Matthew P. Llewellyn andJohn Gleaves
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7
Selling Out the Amateur Ideal
Matthew P. Llewellyn andJohn Gleaves
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8
The Ultimate Move
Matthew P. Llewellyn andJohn Gleaves
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Epilogue
Matthew P. Llewellyn andJohn Gleaves
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End Matter
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