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Baking Powder Wars
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Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Linda Civitello

Abstract

This book is about the Hundred Years War of food business, how a mid-nineteenth century American invention, baking powder, replaced yeast as a leavening agent and created a culinary revolution as profound as the use of yeast thousands of years ago. Before government regulation, the force controlling the market was not a visible or invisible hand, but advertising sleight of hand. Four companies—Rumford, Royal, Calumet, and Clabber Girl—fought advertising, trade, legislative, scientific, and judicial wars with proprietary cookbooks, lawsuits, trade cards, and bribes. In the process, they altered ... More

Keywords: baking powder, chemicals, bread, cake, advertising, lawsuits, Rumford, Royal, Calumet, Clabber Girl, cookbook

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780252041082
Published to Illinois Scholarship Online: January 2018 DOI:10.5406/illinois/9780252041082.001.0001

Authors

Affiliations are at time of print publication.

Linda Civitello, author