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Founded as a counterweight to the Communist broadcasters in East Germany, Radio in the American Sector (RIAS) became one of the most successful public information operations conducted against the Soviet Bloc. This book examines the Berlin-based organization's history and influence on the political worldview of the people—and government—on the other side of the Iron Curtain. The book draws on broadcast transcripts, internal memoranda, listener letters, and surveys by the U.S. Information Agency to profile RIAS. Its mission: to undermine the German Democratic Republic (GDR) with propaganda that, ironically, gained in potency by obeying the rules of objective journalism. Throughout, the book examines the friction inherent in such a contradictory project and propaganda's role in shaping political culture. It also portrays how RIAS's primarily German staff influenced its outlook and how the organization both competed against its rivals in the GDR and pushed communist officials to alter their methods in order to keep listeners. From the occupation of Berlin through the airlift to the construction of the Berlin Wall, this book offers an absorbing view of how public diplomacy played out at a flashpoint of East–West tension.

The Berlin Olympics, August 14, 1936. German rowers, dominant at the Games, line up against America's top eight-oared crew. Hundreds of millions of listeners worldwide wait by their radios. Leni Riefenstahl prepares her cameramen. Grantland Rice looks past the 75,000 spectators crowding the riverbank. Above it all, the Nazi leadership, flush with the propaganda triumph the Olympics have given their New Germany, await a crowning victory they can broadcast to the world. The Berlin Games matched cutting-edge communication technology with compelling sports narrative to draw the blueprint for all future sports broadcasting. A global audience—the largest cohort of humanity ever assembled—enjoyed the spectacle via radio. This still-novel medium offered a “liveness,” a thrilling immediacy no other technology had ever matched. This book's account moves from the era's technological innovations to the human drama of how the race changed the lives of nine young men. As the book shows, the origins of global sports broadcasting can be found in this single, forgotten contest. In those origins we see the ways the presentation, consumption, and uses of sport changed forever.