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Civitello, L. (2017-06-01). The Price War: The Fight for the National Market, 1930–1950. In Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking. : University of Illinois Press. Retrieved 18 Sep. 2021, from https://illinois.universitypressscholarship.com/view/10.5406/illinois/9780252041082.001.0001/upso-9780252041082-chapter-011.