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The Gospel of Sustainability – Media, Market, and LOHAS - Illinois Scholarship Online
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The Gospel of Sustainability: Media, Market, and LOHAS

Monica M. Emerich


From organic produce and clothing to socially conscious investing and eco-tourism, the Lifestyles of Health and Sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. This book explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. The book draws on myriad so ... More

Keywords: organic produce, organic clothing, eco-tourism, social consciousness, health, sustainability, sustainable lifestyle, mindful consumption, capitalism

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780252036422
Published to Illinois Scholarship Online: April 2017 DOI:10.5406/illinois/9780252036422.001.0001


Affiliations are at time of print publication.

Monica M. Emerich, author
University of Boulder, Colorado