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The Obama PhenomenonToward a Multiracial Democracy$
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Charles P. Henry, Robert L. Allen, and Robert Chrisman

Print publication date: 2011

Print ISBN-13: 9780252036453

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252036453.001.0001

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Under Press-ure

Under Press-ure

Overcoming the Media and Its Mavens?

(p.111) Six Under Press-ure
The Obama Phenomenon

Herb Boyd

University of Illinois Press

This chapter considers the role of the Black press and, to a more limited extent, the Latino press in Obama's campaign. Given his desire to transcend race and ethnicity yet his need to mobilize Black and Latino voters, this specialized press played a key role in the campaign. Before Obama became the forty-fourth President of the United States, his campaign was viewed in three major ways by the media: There were those who cheered him along; those uncertain what to make of him but who retained a tame, mainstream, “wait and see” perspective; and those whose views ranged from “critically supportive” to firmly opposed. Since his election, there has been little change in these assessments, though at this time there is a clearer delineation between those for and against Obama in the mainstream media as they gather a better understanding of his pragmatic tendencies on policy and issues.

Keywords:   Barack Obama, Black press, Latin press, race, ethnicity

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