Overcoming the Media and Its Mavens?
This chapter considers the role of the Black press and, to a more limited extent, the Latino press in Obama's campaign. Given his desire to transcend race and ethnicity yet his need to mobilize Black and Latino voters, this specialized press played a key role in the campaign. Before Obama became the forty-fourth President of the United States, his campaign was viewed in three major ways by the media: There were those who cheered him along; those uncertain what to make of him but who retained a tame, mainstream, “wait and see” perspective; and those whose views ranged from “critically supportive” to firmly opposed. Since his election, there has been little change in these assessments, though at this time there is a clearer delineation between those for and against Obama in the mainstream media as they gather a better understanding of his pragmatic tendencies on policy and issues.
Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.