Viola Turpeinen, John Brugnoli, and Frankie Yankovic
This chapter resumes the accordion's history at around the year 1963, after the accordion had reached the height of its popularity and America's youth were beginning to embrace new music and new instruments. Looking at the accordion in the context of the rock 'n' roll invasion and the rise of youth culture, this chapter examines the accordion industrial complex's efforts to extend its popularity—focusing on a trickle of new models equipped with features for rock accordionists. Yet the chapter also shows how this new sense of excitement about the future of the accordion subsided and how playing the accordion became, for all intents and purposes, geeky and uncool.
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