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Advertising at WarBusiness, Consumers, and Government in the 1940s$
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Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

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(p.1) Introduction
Advertising at War

Inger L. Stole

University of Illinois Press

This introductory chapter traces the ongoing tensions between advertisers, regulators, and consumer activists during the war, and chronicles how advertisers turned a situation—that by all rational accounts should have worked to their disadvantage—into a priceless opportunity to cement their place in a postwar society defined by advertising and the consumer products it promoted. A successful campaign included a significant public relations component, which was aimed at defining advertising as quintessentially democratic and American. The book aims to uncover the significant political and economic forces that shaped the industry, or what Frank W. Fox has termed “the ad behind the ad,” the use of advertising to bolster the corporate system behind the products.

Keywords:   advertising industry, consumer activists, postwar society, public relations, democratic advertising, Frank W. Fox

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