Jump to ContentJump to Main Navigation
Advertising at WarBusiness, Consumers, and Government in the 1940s$
Users without a subscription are not able to see the full content.

Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 09 August 2020

Prelude to War

Prelude to War

Chapter:
(p.17) 1 Prelude to War
Source:
Advertising at War
Author(s):

Inger L. Stole

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252037122.003.0002

This chapter examines the significance to advertising of the Temporary National Economic Committee’s (TNEC) investigations, and discusses the ongoing government investigations into advertising’s economic role. It considers the shift from a consumer to a defense economy and how the changes affected the advertising industry’s raison d’être. A series of bills were proposed in Congress that would have effectively halted advertising during World War II, leaving advertisers to fear that the public might not be eager to return to an advertising-laden society once the fighting was over. Increasing demands for advertising restrictions, combined with renewed government interest in consumer conditions, propelled industry leaders into a state of high defense.

Keywords:   Temporary National Economic Committee, advertising industry, defense economy, advertising restrictions, consumer conditions

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.