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Advertising at WarBusiness, Consumers, and Government in the 1940s$
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Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

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Advertising Navigates the Defense Economy

Advertising Navigates the Defense Economy

Chapter:
(p.35) 2 Advertising Navigates the Defense Economy
Source:
Advertising at War
Author(s):

Inger L. Stole

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252037122.003.0003

This chapter analyzes industry strategies for “educating the public” to a view of advertising as socially and economically useful. More specifically, it shows the use of institutional advertising for this purpose and discusses how industry leaders worked behind the scenes to prepare a solid defense of advertising. The chapter explores the challenges faced by the advertising community in the period leading up to the attack on Pearl Harbor and immediately thereafter, including how the industry dealt with new forms of criticism and how it viewed its role in the war economy. The chapter concludes with the establishment of the Advertising Council, Inc., an organization that would come to define the advertising industry’s public relations efforts during World War II and beyond.

Keywords:   advertising industry, institutional advertising, Pearl Harbor attack, war economy, Advertising Council, World War II

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