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Advertising at WarBusiness, Consumers, and Government in the 1940s$
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Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

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The Initial Year of the Advertising Council

The Initial Year of the Advertising Council

Chapter:
(p.56) 3 The Initial Year of the Advertising Council
Source:
Advertising at War
Author(s):

Inger L. Stole

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252037122.003.0004

This chapter looks at the strategizing and planning efforts that went into the Advertising Council. It outlines the Council’s organizational setup and its working relationship with the government’s Office of War Information (OWI) during its first year of existence. It also presents the Council’s criteria for accepting the government’s domestic information campaigns and how individual campaigns were prepared and implemented in actual advertisements. By providing their services to the government through the Council at no charge, advertisers hoped to impress upon the American people that theirs was a patriotic institution helping the war effort. The chapter concludes with a discourse regarding the advertisers’ victory in the battle to keep advertising a tax-deductible expense for business.

Keywords:   Advertising Council, Office of War Information, domestic information campaigns, war effort, advertising industry

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