The Consumer Movement’s Return
The Consumer Movement’s Return
This chapter focuses on the concerns of Consumers Union (CU) about the mutually beneficial relationship between advertisers and Washington, including CU cofounder Colston Warne’s attempts to gain publicity and public traction for his crusade. It also examines the renewed interest in grading and standardization of consumer goods due to war conditions, and how the measure was as welcomed in activist circles as it was opposed in the advertising community. The core idea for the standardization of consumer goods had been rekindled as part of the government’s TNEC investigation and continued to linger as an issue throughout the war. Likewise, the changed economic situation brought on by the war again called the economic function of advertising into question and gave its critics new credence.
Keywords: Consumers Union, Colston Warne, consumer goods, adertising community, war conditions, TNEC
Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.
