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Advertising at WarBusiness, Consumers, and Government in the 1940s$
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Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

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Advertising, Washington, and the Renamed War Advertising Council

Advertising, Washington, and the Renamed War Advertising Council

(p.94) 5 Advertising, Washington, and the Renamed War Advertising Council
Advertising at War

Inger L. Stole

University of Illinois Press

This chapter considers the debate over payment for the government’s home front promotions, which pitted the media’s desire for increased advertising revenues against concerns about government intrusion on the First Amendment. The government’s decision to rely on the advertising industry’s volunteer contributions through the Advertising Council was clearly a vote of approval for the organization, but it also imposed a huge responsibility on the business community, demanding a large and well-orchestrated effort. The chapter concludes with a discussion of how internal struggles within the Office of War Information helped to further solidify the advertising industry’s role in the war effort, which led the Council to change its name to the War Advertising Council.

Keywords:   home front promotions, Advertising Council, First Amendment, advertising industry, business community, Office of War Information

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