Jump to ContentJump to Main Navigation
Advertising at WarBusiness, Consumers, and Government in the 1940s$
Users without a subscription are not able to see the full content.

Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 21 October 2021

Peace and the Reconversion of the Advertising Council

Peace and the Reconversion of the Advertising Council

(p.153) 7 Peace and the Reconversion of the Advertising Council
Advertising at War

Inger L. Stole

University of Illinois Press

This chapter follows the Council through the last months of the war and into the reconversion period, when it worked diligently with leaders of the advertising industry, business, and government to determine its role in postwar America. It discusses the nature of these deliberations and analyzes the newly elevated role of advertising as a public relations tool for the business community at large. No longer satisfied with taking directives from the government, the postwar council—once again called the Advertising Council—assumed a more independent role in regard to campaign selections. Its campaigns over the next few years included programs that were more explicitly designed to educate the public about the superiority of the American system of free enterprise and the virtues of corporate capitalism.

Keywords:   Advertising Council, advertising industry, postwar America, public relations, American free enterprise, corporate capitalism

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.