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Advertising at WarBusiness, Consumers, and Government in the 1940s$
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Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

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Peace and the Reconversion of the Advertising Council

Peace and the Reconversion of the Advertising Council

Chapter:
(p.153) 7 Peace and the Reconversion of the Advertising Council
Source:
Advertising at War
Author(s):

Inger L. Stole

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252037122.003.0008

This chapter follows the Council through the last months of the war and into the reconversion period, when it worked diligently with leaders of the advertising industry, business, and government to determine its role in postwar America. It discusses the nature of these deliberations and analyzes the newly elevated role of advertising as a public relations tool for the business community at large. No longer satisfied with taking directives from the government, the postwar council—once again called the Advertising Council—assumed a more independent role in regard to campaign selections. Its campaigns over the next few years included programs that were more explicitly designed to educate the public about the superiority of the American system of free enterprise and the virtues of corporate capitalism.

Keywords:   Advertising Council, advertising industry, postwar America, public relations, American free enterprise, corporate capitalism

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