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Advertising at WarBusiness, Consumers, and Government in the 1940s$
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Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

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Epilogue

Epilogue

Chapter:
(p.176) Epilogue
Source:
Advertising at War
Author(s):

Inger L. Stole

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252037122.003.0009

This concluding chapter discusses the impact of wartime events on advertising and consumer activism after World War II, and examines their reverse trajectories in the 1950s. With a few notable exceptions, it was not until the later 1960s that advertising came under new scrutiny by a nascent consumer movement. The key factor in the transformation of advertising’s image was the (War) Advertising Council’s tireless work on behalf of the advertising community. Displaying an excellent sense of timing and direction, the WAC coached and chastised individual advertisers, pleading for their compliance in what it believed to be a fantastic public relations opportunity. The war experience had shown that just as advertisers were capable of providing the keys to social success, they were equally adept at guiding the public through issues of political magnitude.

Keywords:   advertising industry, consumer activism, War Advertising Council, individual advertisers, public relations, war experience, World War II

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