Jump to ContentJump to Main Navigation
Advertising at WarBusiness, Consumers, and Government in the 1940s$
Users without a subscription are not able to see the full content.

Inger L. Stole

Print publication date: 2012

Print ISBN-13: 9780252037122

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037122.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 21 October 2021



(p.176) Epilogue
Advertising at War

Inger L. Stole

University of Illinois Press

This concluding chapter discusses the impact of wartime events on advertising and consumer activism after World War II, and examines their reverse trajectories in the 1950s. With a few notable exceptions, it was not until the later 1960s that advertising came under new scrutiny by a nascent consumer movement. The key factor in the transformation of advertising’s image was the (War) Advertising Council’s tireless work on behalf of the advertising community. Displaying an excellent sense of timing and direction, the WAC coached and chastised individual advertisers, pleading for their compliance in what it believed to be a fantastic public relations opportunity. The war experience had shown that just as advertisers were capable of providing the keys to social success, they were equally adept at guiding the public through issues of political magnitude.

Keywords:   advertising industry, consumer activism, War Advertising Council, individual advertisers, public relations, war experience, World War II

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.