Jump to ContentJump to Main Navigation
The Rise of the National Basketball Association$
Users without a subscription are not able to see the full content.

David George Surdam

Print publication date: 2012

Print ISBN-13: 9780252037139

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037139.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 25 May 2020

Economics of Sports Leagues

Economics of Sports Leagues

(p.5) 1 Economics of Sports Leagues
The Rise of the National Basketball Association

David George Surdam

University of Illinois Press

This chapter is a general overview of the economic aspects of professional team sports leagues as well as the American economy. The NBA's turbulent birth as the BAA demonstrated that professional sports team owners' twin advantages of price-setting power over ticket prices and enhanced bargaining power over players were not sufficient conditions to ensure profitability. Price-setting power without sufficient demand could still lead to losses. The challenge was to increase demand, which would have led to higher ticket prices, more attendance, and greater revenues and profits. Greater profits would have enabled owners to pay higher salaries and to improve conditions, helping to erase any fly-by-night image. Thus the chapter looks at the issues surrounding profits, player salaries, technology, expansions, discrimination, and so on; as well as how the American economy performed during the years 1945–61 and how it affected attendance and demand for professional team sports leagues.

Keywords:   professional team sports, American economy, professional sports teams, sports teams owners, professional sports economy, profitability, BAA, NBA

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.