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Media CapitalArchitecture and Communications in New York City$
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Aurora Wallace

Print publication date: 2012

Print ISBN-13: 9780252037344

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037344.001.0001

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(p.1) Introduction
Media Capital

Aurora Wallace

University of Illinois Press

This introductory chapter argues that architecture can lend legitimacy to the media industry. Using architecture as a delivery mechanism for notions of patriotism, nation building, individual aspiration, education, and moral uplift, the media sought to establish its own authority among its readers and citizens more generally. Beyond their own buildings, the New York media have authored an explicit account of urban space and city living. They established architecture, real estate, and land values as important elements of the news agenda, from which they also stood to gain. Yet this public presence is not without its own set of anxieties. To express the identity of a business graphically or via architecture necessitates the construction of certain fictions about the solidity and single purpose of an entity even when neither is immediately known.

Keywords:   architecture, New York, New York media, media industry, urban space, city living, news agenda, corporate self-representation, media architecture

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