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Media CapitalArchitecture and Communications in New York City$
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Aurora Wallace

Print publication date: 2012

Print ISBN-13: 9780252037344

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037344.001.0001

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Nineteenth-Century Stories and Columns

Nineteenth-Century Stories and Columns

(p.63) Three Nineteenth-Century Stories and Columns
Media Capital

Aurora Wallace

University of Illinois Press

This chapter sets Joseph Pulitzer's spectacular building for his paper, the New York World, against the moves uptown by the Herald and the Times that would begin the shift away from the nineteenth-century concentration on Park Row. Pulitzer's aim was to have the tallest building in the world and a shining beacon in New York City. At twenty-six stories and rising over three hundred feet from the sidewalk to the base of the lantern on top of the dome, the building achieved the height superiority and the notoriety that Pulitzer wanted. The chapter demonstrates how the taller structures signaled a new corporate presence in the city, as wealthy press barons with seemingly unlimited resources increasingly led the news industry. Publishers like Pulitzer built their offices on the uppermost floors from which they could survey the city, their readers, and their competitors.

Keywords:   New York World, World Building, Joseph Pulitzer, taller structures, wealthy press barons, news industry

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