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Remake, RemodelWomen's Magazines in the Digital Age$
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Brooke Erin Duffy

Print publication date: 2013

Print ISBN-13: 9780252037962

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037962.001.0001

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Questioning Media Identity in the Digital Age

Questioning Media Identity in the Digital Age

(p.1) Introduction Questioning Media Identity in the Digital Age
Remake, Remodel

Brooke Erin Duffy

University of Illinois Press

This book explores the notions of remaking and remodeling the magazine by focusing on how women's magazines are evolving from objects into brands in the digital age, along with its implications for both producers and consumers of content. It considers how “traditional” media industries are transforming in a digital era of media, and more specifically, how producers are confronting vexing questions about the identity of the women's magazine. The book highlights three identity constructions: organizational identity, professional identity, and gender identity. It also discusses the implications for how, when, and where media producers work; how the cross-platform and interactive logics of production challenge the traditional categories of readers and audiences; and what is at stake for the content that gets distributed in various media forms. It shows that, in light of the boundary shifts associated with media convergence, magazine producers are ostensibly compelled to (re)define their industries, their roles, their audiences, and their products. The goal of this book is to initiate debates about the shape-shifting nature of creative labor.

Keywords:   women's magazines, digital age, media industries, identity, organizational identity, professional identity, gender identity, media producers, media convergence, creative labor

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