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Remake, RemodelWomen's Magazines in the Digital Age$
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Brooke Erin Duffy

Print publication date: 2013

Print ISBN-13: 9780252037962

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037962.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 18 September 2021

Making the Magazine

Making the Magazine

Three Hundred Years in Print

(p.21) 1 Making the Magazine
Remake, Remodel

Brooke Erin Duffy

University of Illinois Press

This chapter traces the history of women's magazines that spans 300 years. Drawing upon four decades of scholarship on women's magazines, it examines the defining properties of the genre, and particularly the consideration that these periodicals are created exclusively for and targeted to female audiences. It also discusses the ways in which editors-in-chief create and maintain the identity of their publications while establishing the magazine as an intimate imagined space, and how consumerism and citizenship became intertwined in women's magazines. The chapter shows that the history of women's magazines has been defined by the creation of imagined communities of interest, the increasing specialization of titles, and the symbiosis of the magazine and advertising industries.

Keywords:   women's magazines, female audiences, identity, communities of interest, advertising, consumerism, citizenship

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