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Remake, RemodelWomen's Magazines in the Digital Age$
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Brooke Erin Duffy

Print publication date: 2013

Print ISBN-13: 9780252037962

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252037962.001.0001

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Remaking the Magazine

(p.135) Conclusion
Remake, Remodel

Brooke Erin Duffy

University of Illinois Press

This concluding chapter returns to the guiding question “What is a magazine?” used by the book to explore the industry transformations associated with digitization and participatory culture by revisiting the concepts of organizational identity, professional identity, and gendered identity. It also discusses the many different ways in which contemporary producers of women's magazines are redefining their processes and products. It shows that the evolution from magazine as object to magazine as brand represents a conundrum for magazine publishers as they struggle to reach a consensus about “who we are as an organization.” While contemporary threats to the magazine industry are very real, the chapter argues that the actual shifts taking place are much more nuanced than universal accounts about media convergence suggest. As some traditional media boundaries collapse, others are being remade to preserve historical and cultural identity articulations.

Keywords:   digitization, participatory culture, organizational identity, professional identity, gendered identity, women's magazines, magazine publishers, magazine industry, media convergence

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