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Maya Market WomenPower and Tradition in San Juan Chamelco, Guatemala$
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S. Ashley Kistler

Print publication date: 2014

Print ISBN-13: 9780252038358

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252038358.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 06 July 2022

Markets and Marketers

Markets and Marketers

Chapter:
(p.41) Chapter 3 Markets and Marketers
Source:
Maya Market Women
Author(s):

S. Ashley Kistler

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252038358.003.0003

This chapter explores the significance that the market plays both as an economic institution and a center of socialization for Chamelqueños. In doing so, it describes life in the market and analyzes marketing as women's vocation. It argues that Chamelqueños classify the market as a center of Q'eqchi' personhood and the embodiment of ancestral tradition. Vendors sustain local families by providing them with critical access to necessary goods and by connecting to them to an institution representative of their ancestors. In the market, they exchange money and commodities not just for capital wealth, but also for Q'eqchi' personhood.

Keywords:   Chamelqueños, Q'eqchi', market women, marketing, vocation, economic institution, socialization, personhood

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