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Maya Market WomenPower and Tradition in San Juan Chamelco, Guatemala$
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S. Ashley Kistler

Print publication date: 2014

Print ISBN-13: 9780252038358

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252038358.001.0001

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Markets and Marketers

Markets and Marketers

(p.41) Chapter 3 Markets and Marketers
Maya Market Women

S. Ashley Kistler

University of Illinois Press

This chapter explores the significance that the market plays both as an economic institution and a center of socialization for Chamelqueños. In doing so, it describes life in the market and analyzes marketing as women's vocation. It argues that Chamelqueños classify the market as a center of Q'eqchi' personhood and the embodiment of ancestral tradition. Vendors sustain local families by providing them with critical access to necessary goods and by connecting to them to an institution representative of their ancestors. In the market, they exchange money and commodities not just for capital wealth, but also for Q'eqchi' personhood.

Keywords:   Chamelqueños, Q'eqchi', market women, marketing, vocation, economic institution, socialization, personhood

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