NFL Films changed the way Americans view football. This book traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named “perhaps the most effective propaganda organ in the history of corporate America.” Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, the book shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visc ... More

NFL Films changed the way Americans view football. This book traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named “perhaps the most effective propaganda organ in the history of corporate America.” Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, the book shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation are still used today. From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. The book tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media. This book presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of pro football into the national obsession commonly known as America's Game.