Jump to ContentJump to Main Navigation
Digital DepressionInformation Technology and Economic Crisis$
Users without a subscription are not able to see the full content.

Dan Schiller

Print publication date: 2014

Print ISBN-13: 9780252038761

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252038761.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 22 September 2021

The Sponsor System Resurgent

The Sponsor System Resurgent

(p.125) Chapter 8 The Sponsor System Resurgent
Digital Depression

Dan Schiller

University of Illinois Press

This chapter discusses the modernization of the sponsor system. It first considers how advertising sustained and deepened its role as a primary source of finance for digital services, even as it continued its voracious and uneven globalization. It then examines how advertisers accelerated their drive to revamp communications commodity chains, along with issues that arose from Google's entanglement in a larger set of commercial relationships and its impact on the political economy of the commodity chain within which search is embedded. The chapter also looks at the politics of privacy, with particular emphasis on the case of Edward Snowden, the internet as an engine of surveillance, and the debate over personal information that pitted big advertisers, network operators, internet intermediaries, and media conglomerates against popular will.

Keywords:   sponsor system, advertising, commodity chains, Google, privacy, personal information, Edward Snowden, surveillance, Internet, internet intermediaries

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.