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The Mormon Tabernacle ChoirA Biography$
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Michael Hicks

Print publication date: 2015

Print ISBN-13: 9780252039089

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039089.001.0001

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The Endless Postlude

The Endless Postlude

(p.160) Chapter 8 The Endless Postlude
The Mormon Tabernacle Choir

Michael Hicks

University of Illinois Press

This chapter reflects on the Mormon Tabernacle Choir's quest for spectacle throughout its existence. Since 1982, Jerold Ottley had asked the First Presidency for the Choir to have its own orchestra. Gordon Hinckley, now president of the Church of Jesus Christ of Latter-day Saints. favored Ottley's proposal. The result was the Orchestra at Temple Square, an in-house ensemble whose pretenses mirrored the Choir's huge accomplishments. This chapter first considers the Choir's use of the 2002 Winter Olympics in Salt Lake City as part of its international public relations efforts before discussing its activities under Craig Jessop and later, Mack Wilberg. It also discusses the Choir's branding strategy and the Church's release of a new General Handbook in 2010. It concludes by underscoring the Tabernacle Choir's important role in Mormon missionary work.

Keywords:   spectacle, Mormon Tabernacle Choir, Gordon Hinckley, Church of Jesus Christ of Latter-day Saints, Orchestra at Temple Square, Winter Olympics, public relations, Craig Jessop, Mack Wilberg, branding

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