Midcentury Media’s Trip With LSD
This introductory chapter describes the media hype over LSD and related psychedelic drugs: a grand arrival to a 1950s cultural landscape that had been deliberately scrubbed of alluring descriptions of drug use; the the picturesque drug trips related in mainstream magazines and newspapers; sensational television specials and radio discussions; the contradictory reactions in mass media as the drugs accrued both casualties and countercultural cachet; and, finally, the loss of interest in psychedelic drugs by mainstream media outlets at the end of the 1960s. Ultimately, the book's goal is to not build a general theory but to shed light on a particular case through close examination of the media content and circumstances surrounding it.
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