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Acid HypeAmerican News Media and the Psychedelic Experience$
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Stephen Siff

Print publication date: 2015

Print ISBN-13: 9780252039195

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039195.001.0001

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Research at the Intersection of Media and Medicine, 1957–1962

Research at the Intersection of Media and Medicine, 1957–1962

(p.89) Chapter 4 Research at the Intersection of Media and Medicine, 1957–1962
Acid Hype

Stephen Siff

University of Illinois Press

This chapter explores cross-fertilization between researchers and media figures in the late 1950s, as LSD spread from controlled trials to the black market. News reporters gravitated toward research documenting astonishing results with LSD, even as those studies were becoming further removed from the scientific consensus about the drug. Scholars James Coleman, Elihu Katz, and Herbert Menzel launched the study of the diffusion of tetracycline that resulted in the landmark Medical Innovation, cementing the idea that innovations spread through interpersonal relationships. Allowing for a role for media in informing physicians of the existence of new drugs, the scholars emphasized the apparent importance of social relationships in spreading the determination to actually use them.

Keywords:   LSD, media figures, medicine, drug studies, James Coleman, Elihu Katz, Herbert Menzel, Medical Innovation, tetracycline, social relationships

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