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Acid HypeAmerican News Media and the Psychedelic Experience$
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Stephen Siff

Print publication date: 2015

Print ISBN-13: 9780252039195

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039195.001.0001

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Luce, Leary, and LSD, 1963–1965

Luce, Leary, and LSD, 1963–1965

(p.115) Chapter 5 Luce, Leary, and LSD, 1963–1965
Acid Hype

Stephen Siff

University of Illinois Press

This chapter details the celebrity coverage of Timothy Leary in the early 1960s and interest in LSD at Time and Life, where the publisher Henry Luce was becoming increasingly outspoken about his interest in the drug. Reporters often treated Leary—a Harvard psychologist removed from his job as a result of drug experimentation—with skepticism while still permitting him to explain the LSD phenomenon and relying on his scholarship and wit. Journalists were often surprisingly accepting of Leary's conclusions about the drug experience, even while condemning his encouragement of drug use. Among the many magazines focusing attention on LSD, Time and Life were particularly protective of the technology and hopeful that it could be productively used by regular people.

Keywords:   LSD, Timothy Leary, Henry Luce, Time magazine, Life magazine, drug experimentation, drug use

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