Changing the Playbook: How Power, Profit, and Politics Transformed College Sports
Howard P. Chudacoff
Abstract
This book delves into the background and what-ifs surrounding seven defining moments that redefined college sports. These changes involved fundamental issues—race and gender, profit and power—that reflected societal tensions and, in many cases, remain pertinent today: the failed 1950 effort to pass a Sanity Code regulating payments to football players; the thorny racial integration of university sports programs; the boom in television money; the 1984 Supreme Court decision that settled who could control skyrocketing media revenues; Title IX's transformation of women's athletics; the cheating, ... More
Keywords: college sports, race, gender, profit, power, racial integration, university sports
Bibliographic Information
| Print publication date: 2015 | Print ISBN-13: 9780252039782 |
| Published to Illinois Scholarship Online: April 2017 | DOI:10.5406/illinois/9780252039782.001.0001 |
